What is a Blog Trip?

A Blog Trip is an updated version of the Press Trip, often offered by tourist agencies, PR companies and tourism businesses which generate publicity for their venue, resort, hotel, attraction or other holiday destination.   They are similar to Press Trips and may include journalists from newspapers or magazines as well as online bloggers.

Here are 10 questions for first-time travel bloggers to consider before accepting a tempting invite or leaving for that dream destination.

Blog trip to in Sweden

  1. Will ALL your expenses be covered on a blog trip?  Sometimes you will get paid everything from the time you leave your house to the moment you return, but other times you may find yourself quite out of pocket.  Remember that even if meals, accommodation & transport are generally covered, drinks, taxis, duty free/souvenirs (well, sometimes you have to!) all add up. You will need some currency so get your travel money before you go – you may not have much time to change money on the trip.
  2. What is expected of you in return for the blog trip?  What does your client want re Social Media ie Twitter, Facebook, Instagram etc.   How many blog posts are you expected to write? You’re going to be busy and it can be tiring so don’t overpromise.  Do they want you to write them whilst you are away?  Which leads to ‘3’.
  3. What’s the WiFi or internet connection going to be like when you get there? Is it included in the package? Blogging and uploading photos can take ages when you have a slow connection.  On a cruise it can be expensive. Remember – if you are using a smart phone abroad those Roaming Charges quickly add up.
  4. Who else is going on the blog trip? Where are they from? You may be the only blogger going in which case you will have an exclusive or you may be part of a group.  It might be a Press trip as opposed to a dedicated Blog Trip, in which case you may be along with journalists from newspapers and magazines.  If you are on your own, check if you will have a host or someone to show you round and help if anything goes wrong.
  5. What’s the itinerary? Does it coincide with your interests?  You may be given a choice of activities so do think about your readers and what they might like to read about.  WARNING; some companies put together really great things to do but remember – you will need some time to yourself so don’t be afraid to ask for free time.
  6. What research do you need to do beforehand?  You may like to just turn up at a place and go with the flow, but it can pay dividends to find out some basic info about the country, customs and culture.  (I often get the Culture Smart guides when I go somewhere new.) There are some fantastic Travel Apps that you can download before you go.
  7. What clothes do you need to take?  Of course you need to know what the climate is like, but also whether you will be expected to dress up for a special dinner or doing adventure activities.  Some countries are more formal in dress code than others so do check.
  8. What are the rights to your writing?  Does the client expect exclusive use of your articles and photos or can you use the material elsewhere.  There are all kinds of regulations over Intellectual Property and it’s changing all the time for internet use, so it’s helpful to clarify it beforehand.
  9. On your return from the blog trip what is expected from you? Do you let the client know when articles are posted or links used? Is there anything else they want from you?  Let them know you value the relationship and hopefully it will lead to other opportunities for travel.
  10.  What else do you need to remember?  Of course you have to have your passport – do make sure it’s up to date as you may be asked to leave at short notice.  Keep a bag packed with essentials – ie passport, travel money, toiletries, travel plug, sun cream, mosquito repellent, first aid kit.  Charge up your laptop, cameras, smart phone, camera prior to departure and make sure all the right leads and plugs are packed.

Finally, remember that a blog trip is supposed to be fun so make sure that you really do want to go on this trip – your readers want to share your enjoyment too!

Blog trip aboard Cunard Queen Elizabeth

Blogging aboard Cunard’s cruise liner Queen Elizabeth …

Travel Bloggers, please share your own tips and experiences from your travels around the world …