Pinterest is a tool for collecting and
organizing things you love.
If you are at all into social media than you will have undoubtedly heard of Pinterest but may not be sure what it is and if it is for you. This year Pinterest decided to launch the #PinItForwardUK campaign,
“Three years ago, when Pinterest was a much smaller community and team, we had a great opportunity to have bloggers try out pinning. The site looked quite a bit different back then, we didn't have any mobile apps, but it was a lot of fun and we learned a great deal from folks too. Back in 2010, this collaboration was called â€œPin It Forward,â€ and we thought we'd bring back the idea to get to know our British community and how they use Pinterest.”
For many, Pinterest is simply a way to share beautiful images on every subject imaginable in a simple, easy and fun way. But it’s also a great platform to showcase your business, service or product.
“Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos.” Wikipedia.
What makes it so powerful is that most pinned images are ‘linked’ back to the website they are pinned from, thus making it an extremely impressive search engine – now the fourth biggest after YouTube, Google and Yahoo. Here’s a simple explanation for getting started with Pinterest
What is a Pin?
A pin starts with an image or video you add to Pinterest. You can add a pin from a website using the PinIt bookmarklet or upload an image from your computer. Any pin on Pinterest can be repinned, and all pins link back to their source. You create boards with your favourite themes, collecting pins and sharing them. Here’s one of my boards with pins from The Quirky Traveller
What is a Board?
A board is where you organize your pins by topic. You could pin ideas for remodeling your bathroom to your House Projects board, for example. Boards can be secret or public and you can invite other people to pin with you on any of your boards. I have lots of travel boards but also Social Media, Art, Fav Films & Books, Writing and many more. You can check out all my boards here.
What is a Follow?
When you follow someone, their pins show up in your Pinterest home feed. You can follow all of someone’s boards or just the ones you like best. To manage who you’re following, go to your profile and click Following.
What happens when I Unfollow?
When you unfollow someone, their boards won’t show up in your home feed anymore. You can unfollow all of someone’s boards, or just the ones you’re not that interested in. Nobody will get notified if you unfollow them.
What is a Home Feed?
Your home feed is a collection of pins from pinners and boards you follow. It’s updated every time someone you follow adds a pin. The more people you follow the more varied and interesting your home feed will become. There’s a search menu for topics if you want more ideas.
What is a Pin It bookmarklet?
The Pin It bookmarklet lets you easily pin things you see on websites and blogs. To get the bookmarklet or learn more, check out the Pinterest Goodies page where you can also get the Pinterest App for your smartphone.
Reasons to use Pinterest for Business
Pinterest will drive traffic to your website or blog. Pinterest let you create businesses pages aimed at promoting your service, product or site online.] Your Board can become a “virtual storefront” encouraging visitors to buy from you. Wikipedia quotes one case study where, on a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard. Brand studies continue to show Pinterest is more effective at driving sales than other forms of social media.
So now you’ve seen the basics for getting started with Pinterest, share in the gloriously colourful #PinItForwardUK craze that’s got everyone talking and START PINNING!
NB: a fair amount of this article comes from the ‘Getting Started’ Guide by Pinterest and there are plenty more handy links and ideas on the site.